We'll explain why the tracking page is so important for your store. Not only does it provide transparency for your customers during the emotional part of their customer journey, but it also opens up opportunities for cross-selling and upselling. However, there is no shipment necessary to receive your win at the online casino in Canada.
“Your order has been shipped.“ – This is usually the last sentence the customer receives from you and your online shop. After that, personal contact with your customers often breaks off. By handing over the package or parcel to a shipping service provider, you also transfer communication with the buyer and thus countless contact points with your customers.
So why not just take shipping communication into your own hands? With your own personalized shipping updates, you can accompany your customers from purchase to receipt of the goods and secure additional touchpoints. This way you create a well-rounded, coherent and simple shopping experience for your customers from start to finish and keep in touch throughout the entire customer journey.
In this article, we'll show you why tracking is so important and why, as an online retailer, you shouldn't outsource it to external mail and parcel service providers. We'll also show you four ways you can use tracking for yourself.
Shipment tracking- simply explained
The idea behind shipment tracking is to be able to easily and mobile check the status of deliveries at any time. Whether it's delays or delivery announcements – Your customers know the current status of their order.
The problem
Each supplier has its own system, language and design. Information on the status and whereabouts of the shipment is also provided in different ways or can only be viewed on the delivery person's website.
The solution
If you, as an online retailer, handle shipping communication yourself, you can send all shipping updates in your own design and wording and customize them to your customers. This way you offer them a more personal shipping experience and build closeness and trust. Even you, as an online retailer, are always informed about the performance of your carriers. This offers you the opportunity to initiate appropriate measures early on and optimize shipping processes.
A survey on interest in tracking packages shows that many customers want a reliable way to accurately track their shipment. If you fulfill this expectation, you will bring a smile to your customers' faces and increase satisfaction.
How does tracking of broadcasts work?
Once a shipment leaves the warehouse, the shipping company of your choice will provide it with a reference number in the form of a barcode. This number makes it possible to follow the path of the show. At certain nodes the codes are scanned. At almost the same time, the package information including the time, date and location of the checkpoint is recorded online. This way you know where each show was and at what time.
This is exactly where you don't have to let go of the threads, but can create a way yourself by sharing the individual tracking information with your customers.
Start at the right time
Shipping and therefore shipping communication are emotionally charged. Customers often eagerly await packages, look forward to the goods, want to give away the contents of the shipment for a specific occasion or the shipment contains urgently needed spare parts.
As an online retailer, you benefit from accompanying your customer on the final step of their order and keeping them updated with information about the status of the shipment.
If your customers are always informed and know when they can expect delivery, disappointment will not occur. You can also use the moment after the package has arrived at your customers to your advantage: If a customer is happily holding their package in their hands, this is the right time for a review request, for example.
Personalize your communication
Take care of the design of shipping updates yourself and offer consistent branding throughout the customer journey. How do you want to appeal to your customers and what should your design look like?
Do not hand over contact with the customer to third parties who have their own way of communicating and their own design. You can use shipping for yourself and your branding by using your own design and wording. This is how you stand out from the crowd and collect valuable touchpoints with your customers. A customer comes out of the pot, for example? There would be “good luck!” but the perfect speech. A salty sea breeze usually blows around your nose? Try “Moin!”. As you can see, there are no limits to creativity here.